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Yahoo email users are suffering a major outage this afternoon with thousands left unable to access their accounts.
Yahoo has launched its content marketing service in India by unveiling Yahoo Storytellers, a content solution aimed at brands and agencies which use Yahoo’s ad platform, Gemini.
Last year, Yahoo Mail suffered an enormous outage, with thousands of customers left unable to access their email inbox for some 10 hours.
In turn, she has doubled down on search, which Yahoo is fueling with pricey paid-traffic deals with two of its biggest rivals, Microsoft and Google.
Through its Storytellers platform, brands will get to build a content strategy for their consumers including consultation, producing videos, editorial content along with generating influencers across various social media platforms.
She has had the luxury of running one of the world’s most recognized internet brands, with a surging digital ad market, a cooperative board, a truckload of cash and 1 billion monthly visitors.
And still she has failed to turn things around at the beleaguered company. “Befuddlement is the best way I could characterize Marissa Mayer’s hire,” says Brian Wieser, senior analyst at Pivotal Research Group, of the onetime Google wunderkind’s arrival at Yahoo in July 2012.