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But is the exclusive version of the app really a step in the right direction?
Mobile apps help millennials navigate their worlds by giving them options to choose their preferences and find their own communities.
But with "Select," that's no longer the case; you're no longer connected to anyone who might be a potential match.
Instead, you're only connected to those in your supposed social strata — or as it was defined in past eras, the confines of your "class" — which only serves to reinforce our worst impulses to divide, discriminate and segregate.
Bored of endlessly swiping left and right in search of Mr or Mrs Right? The popular dating app has just announced the launch of an exclusive service, Tinder Gold.
The brand new service has all the same features already available through Tinder Plus, such as unlimited likes, five super likes per day, one boost per month and Passport, which enables users meet singles in other countries.