Online dating market size 2016
Singles in neighbouring China, too, are hooking up online, and the market there is expected to reach 5 million by 2014."In many ways, the mindset of people in China and India is similar," says Anita Dharamshi, one of the founders of Two
"We both come from traditional, conservative cultures and are now embracing a more progressive view on many things - in this case, dating, relationships and marriage." She says dating sites have been around in China for over a decade, while India is just getting started.
But, she adds, there is no reason why India, with a younger population, won't surpass China."The US, a more mature market, sees growth of ...
12 to 15 per cent, so India could easily see growth rates upwards of 15 to 20 per cent for the next few years." The story of (formerly Ignighter.com), illustrates the potential of the online dating business in India.
The revenue of China’s online dating & matchmaking sector reached 3.4 billion Yuan in 2016, accounting for 36.5% of the total revenue of dating & matchmaking market.
As a result, marketing costs for new firms are disproportionally high.
By rough estimates, dating sites have some 25 million active members in India.
"We saw that the market was saturated with traditional matrimonial sites," says Dharamshi of Two : Tips to set up your business online"However, the whole idea of marriage and relationships was going through a revolution, and Indians, like their counterparts in the Western world, were looking to date a potential partner before making a decision about marriage." She started Two with Rahul Bhardwaj and Paras Dharamshi, with some funding from Indian-Canadian entrepreneur Andy Jasuja.
“I haven’t been looking for a serious relationship in my early 20s.
It’s great to just talk to people and meet up with people.”“I have a boyfriend right now whom I met on Tinder,” says Frannie Steinlage, a 34-year-old straight woman who is a health-care consultant in Denver.
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Often, “browsing” will be free, but messaging or contacting other users will require a subscription.